About me

I began my career as a digital journalist but have since pivoted to growing audiences through membership, incorporating product workflows in newsrooms as well as innovative storytelling. Ever since graduating with a master's in Digital Innovation from NYU's Studio 20 program, I've been consumed with brainstorming new ways audiences can reach a wider, more inclusive, audience, especially underserved audiences. My hopes is to make high-quality news more accessible for all through technological innovations and audience engagement.

Previously I was the East Asia senior interactive journalist for BBC World Service. While there I served as editorial lead & project manager for a team of two designers and a developer creating interactive, visual and data stories for 6 bureaus (China, South Korea, Vietnam, Thailand, Indonesia, Myanmar) innovative technology and formats. Before that I was a sub-editor & journalist in Cambodia and a reporter in Malaysia.

I am a graduate of NYU's Studio 20 Digital Innovation program where I specialized in audience engagement and product thinking in newsrooms. I collaborated with The Atlantic to research how to grow their educator audience segment using audience research and Agile cycle. I also produced a prototype of how archival materials could be useful in the classroom for educators and their Gen Z students. Our cohort also worked with the Financial Times to look into how they can grow their audiences in the US using improved onboarding methods and promoting materials in front of their paywall.

And when I'm not working on news, writing about news or reading tweets about news, I am running outdoors, playing with my three large dogs or binge-watching TV.

See my work experience and volunteer history on my LinkedIn page. I'm also on Twitter @mayuism. You can email me at mayuri.mmol@gmail.com.